oDesk Internet Marketing Test Answer 2013 Update
Hi Every One……….. I am parves Chy……..
Q1. What is A/B testing?
a.
Testing two products to see which one sells more.
b. Using two version of an ad,
measuring results to see which one is more effective.
c.
Testing 2 products to see which one sells more.
d.
Using 2 version of an ad to see which one has less bounce rate.
Q2. Why is it important to set daily maximum budgets for pay
per click ad campaigns?
a.
It helps with ad placements.
b.
It is required.
c.
It helps drive affiliate sale.
d. Costs of clicked links can
add up quickly if not limited.
Q3. What is meant by “White hat”?
a.
When marketers show up for work wearing white hats.
b.
Dishonest techniques for gaining higher rankings.
c. Ethical and honest methods
of increasing page rankings.
d.
Software used to increase rankings.
Q4. How should a company allocate its marketing budget among the
various methods of internet marketing?
a. Depends on the company and
what is most effective for its business
b. Spread evenly among the
methods chosen
c. Haphazardly
d. Spent most on email
marketing
Q5. What is the purpose of sending a monthly newsletter?
a. It creates work for
employees at the company
b. It builds branding, creates
awareness and a connection with potential clients
c. It gives people a
chance to opt out of ever talking to your company
d. Required by law.
Q6. Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to
far more people than the company has its contacts
c. They make up fake
emails to sell
d. They are not targeted
at customers specific to your company and have high bounce rate.
Q7. What is an auto-responder?
a. A person who replies to
all emails for the company
b. An automatic email message
sent to someone who takes an action such as submitting a form on a company.
c. A method of direction
communication with clients.
d. An email relay system.
Q8.
What is meant by “White hat”?
a.
When marketers show up for work wearing white hats.
b.
Dishonest techniques for gaining higher rankings.
c. Ethical and honest methods
of increasing page rankings.
d.
Software used to increase rankings
Q9.
How is the “open rate” important?
a.
It tells the company how many people clicked on the links in the email.
b.
It lets the company know how many people brought a product.
c.
It is the number of people who received the email.
d. It
is the number of people who actually opened the email sends to them,
giving the company insight how effective email marketing campaign was.
Q10.What is meant by "viral marketing"?
a.
Creating ads that users pay to watch
b.
Creating ad campaigns which are expensive and well produced
c.
Creating ad campaigns with a very narrow focus
d.
Creating ad campaigns which are inexpensive, gain massive popularity and become
widely distributed
Q11.What is affiliate marketing?
a.
Same as guerilla marketing
b.
Selling ad space on your site
c.
When a 3rd party helps market your business, and in turn you pay them a
commission based on sales as a result of their efforts
d.
Pay per click marketing
Q12.Why would a company
hire internet marketing specialists if marketing is relatively easy to do
online?
a.
It reduces taxable profits
b.
To get a second opinion
c.
Creates goodwill
d.
Hired experts can drive the best results of campaigns and help guide the
company in its marketing
Q12.What is meant by
"web 2.0"?
a.
The resurgence of internet companies with more interactive focus, such as
blogging and social networking
b.
Any website which has survived the dot.com bust
c.
Sites made using new technology
d.
Internet companies who focus on retail sales
Q13.What is the purpose of a traditional press release?
a.
It acts as a direct marketing sales tool
b.
It can be mailed out to potential clients
c.
It announces company information to a widely dispersed group of people
d.
It target markets to internet users
Q14.What is meant by "viral marketing"?
a.
Creating ads that users pay to watch
b.
Creating ad campaigns which are expensive and well produced
c.
Creating ad campaigns with a very narrow focus
d.
Creating ad campaigns which are inexpensive, gain massive popularity and become
widely distributed
Q15.Why would a company hire internet marketing specialists if
marketing is relatively easy to do online?
a.
It reduces taxable profits
b.
To get a second opinion
c.
Creates goodwill
d. Hired experts can drive the
best results of campaigns and help guide the company in its marketing
Q16.What is a secondary reason to actively maintain a company blog,
besides giving potential customers something to read?
a.
It keeps the marketing staff busy in down times
b.
It impresses clients
c.
A well maintained blog will help increase page rank with search engines
d.
It makes the company seem larger than it is
Q17.How is the pricing model of a click determined?
a.
Standardized rate for the ad
b.
Google sets the price worldwide
c.
Ads always cost more in later months
d.
The more popular a search term, the more a customer will have to pay to use
that term in his/her target keywords list
Q18.How can a company profit from a podcast directly?
a.
Pay another company to host it
b.
Charge for premium content
c.
Set up an affiliate link
d.
All podcasts are free, they can not be directly profitable
Q19.What is one advantage to using a purchased email list?
a.
The firm selling them often makes up fake email addresss
b.
Large quantity of email addresses and markets otherwise not reached
c.
The bounce rate is very low
d.
It is targeted at your potential customers
Q20.How important is content on a site when optimizing it?
a.
Not important at all, does not factor in
b.
Mildly important to keep customers happy
c.
It is the only thing which creates a higher ranking in search engines
d.
Very important, new content especially
Q21.Why would a company possibly want to spend more on PPC early on?
a.
It costs less early on
b.
To drive traffic to their site and increase awareness
c.
To let the competition know they are serious
d.
To sell more products
Q21.Why is reciprocal linking becoming an important way to reach
potential clients?
a.
Visitors to other sites of a similar nature to yours are likely to click on
links to bring them to your site
b.
It creates an income stream
c.
It is the easiest way to create traffic
d.
It builds goodwill
Q22. What is a trackback?
a.
Same as a trademark
b.
A method of notification that somebody links to document/html
c.
When someone goes to your site because of your podcast
d.
A count of how many downloads your podcast has
Q23.How is click-through rate measured in an email campaign?
a.
The number of emails which did not bounce back
b.
The number of people who click on a link in the email bringing the potential
customer to your site
c.
The number of people who purchased a product or service from the email
d.
The number of people who replied to the email
Q24.Who regulates affiliate marketing?
a.
No one currently
b.
SEC
c.
IRS
d.
Internet Affiliate Board
Question:
01
Who was one of the original widely known
affiliate marketers?
a.
Ebay
b. AT&T
c. WorldCom
d.
Amazon
Question: 02
How much would a company pay for the given example:
Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cent
Question: 03
What is an important step early on when forming a
web marketing strategy?
a. Designing catchy
ads
b. Allocating a
large budget to the project
c. Identifying your customer
base
d.
Hiring a consulting firm
Question: 04
What should a company do once it achieves its
search engine ranking goals?
a. Stop promoting
the site
b.
Constantly monitor and improve their site in order to
maintain their ranking
c. Revise the site
once in awhile
d. Sell advertising
on their site
Question: 06
Why has web marketing become a popular form of
marketing?
a. It is much
cheaper than other forms and often more effective
b. Television
advertising is being offered less
c. It is easier
than traditional marketing
d. It has been
heavily advertised
Question: 07
How should a company allocate its marketing budget
among the various methods of internet marketing?
a.
Depends on the company and what is most effective for its business
b. Spread evenly
among the methods chosen
c. Haphazardly
d. Spend most on
email marketing
Question: 08
How can chat rooms bolster site traffic?
a. The competition
can come to the chat and try to steal customers
b. It gives the
company a way to distance themselves from customers
c. By having people
talk positively about your company and by answering questions people may have
in a non threatening, anonymous method
d. It gives a way
for customers to log complaints
Question: 09
What is the formula for calculating cost per
customer acquisition?
a. Marketing spent
on television divided by the number of new customers
b. Sales divided by
customers
c. Total marketing
budget divided by all customers ever
d. Total marketing budget for
a specific period divided by the number of new customers for that same period
Question: 10
How are keywords utilized by search engines?
a. They are all
that the search engine uses to rank pages
b. The keywords are a brief
description of what topics your site relates to
c. They help the
search engine decide how good your sites content is
d. The keywords
guarantee positioning
Question: 11
Why is it important to set daily maximum budgets
for pay per clicks ad campaigns?
a. It helps with ad placement
b. It is required
c. It helps drive
affiliate sales
d. Costs of clicked
links can add up quickly if not limited
Question: 12
What is "cost per customer acquisition"?
a. The amount a
company pays a customer to try their product
b. The average cost of
marketing spent per new customer
c. The cost of
marketing staff
d. The cost to beat
competitors
Question: 13
Why is it important to fine tune the timing of the
ad and keywords used?
a. It costs less in
later hours
b. To be sure to
spend more money on marketing
c. Required by law
d.
To carefully target the customer base desired, not wasting impressions and
clicks
Question: 14
What is a site index?
a.
A page which has a linkable outline of all of the pages on a
website
b. A site with only
1 page
c. A site with
special deals for purchasers
d. A special
ranking with search engines
Question: 15
What is one unfavorable trait sometimes seen in
affiliate marketing?
a. The cost is low
b. It brings additional
traffic to a site
c.
Affiliates will use unethical techniques to drive customers in hopes of earning
a commission
d. It is only paid
for based on successful selling
Question: 16
What is brand strategy?
a.
Creating the image you want your company perceived as and
marketing in a way that portrays that image to customers
b. Strategy for
reaching customers worldwide
c. Creating a
package that catches peoples eyes
d. Creating an
image that contradicts competitor's assertations
Question: 17
What is a "landing page"?
a.
The page a potential customer sees when they click on your paid ad
b. The main company
website
c. A page where the
customer can buy the product
d. Where the pay
per click ads are created
Question: 18
Which of the following is valuable in increasing a
page rank?
a. Paying for
placement
b. Static content
c. Quantity of
links from other highly ranked pages to your site
d. No contact
information
Question: 19
What type of income statement items are marketing
expenses?
a. Variable Cost
b. Fixed Cost
c. Revenue
d. Cost of Good
Sold
Question: 20
What is search engine optimization?
a. Paying for
placement on a search engine results page
b. Building a site which has
the qualities that search engines look for, which will ultimately get the site
a high rank in the listings
c. Optimization of
a site so it gets more affiliate revenue
d. Selling
memberships to the site
Question: 21
What are meta tags?
a. The content of
the site
b.
Embedded information about your website such as keywords
c. Links to other
sites
d. Images on the
site
Question: 22
Why have social networking sites become a popular
method of internet marketing?
a.
They are free and easy to use
b. They guarantee
more traffic to your site
c.
Ease of use, large number of users, easy to target specific
demographics
d. They are a
passing trend
Question: 23
Which of the following are podcasts least likely to
target?
a. Sales
b. Branding
c. Customer loyalty
d. Content delivery
Question: 24
What is "bounce rate" in terms of email
marketing?
a. The percentage of emails
sent to a list which are returned as undeliverable
b. The percentage
of repeat clients
c. The percentage
of people who receive an email and buy the product
d. The percentage
of people who click the links in an email
Question: 25
How can posting on other message boards help drive
traffic to a company site?
a. You can steal
away clients from other companies directly
b. You can tell
lies about competitors
c. You can trump up
claims of what your company does
d. By becoming an
expert on a subject and giving people information which demonstrates your
company's knowledge and expertise
Question: 26
What are the four P's of marketing?
a. Placement,
Production, Procurement, Procedures
b. Product,
Price, Placement, Promotion
c. Position, Price,
Production, Premature
d. Product,
Promotion, Procedures, Procurement
Question: 27
What is "cost per action"?
a. Same as pay per
click
b. A payment agreement where a
specific action creates a payable event for the affiliate, such as a click, a
purchase, a number of page views
c. A payment
agreement where costs change depending on volume
d. The product cost
Question: 28
How are Pay Per Click ad campaigns billed?
a. Everytime an ad
is displayed it costs the company money
b. Set monthly fee
regardless of impressions or clicks
c. Discounted based
on length of commitment
d.
The customer pays each time their ad is clicked on, usually
billed monthly
Question: 29
How do firms typically budget once positive results
are seen from their internet marketing campaign?
a. Decrease the
overall budget
b. Spend more on
the methods which are not producing results
c.
Increase the budget and focus on those activities which are
working
d. Stop marketing
Question: 30
What is the primary goal of web marketing?
a. To give the
target market an ad like they would see on TV
b. To sell
customers on the spot
c. To earn
affiliate income
d. To drive
potential customers to the company website
Question: 32
What is the best way to make internet marketing
effective?
a. Focus on one
specific technique such as direct email
b. Use a myriad of
methods online
c. Spend a lot of
money on it
d. Use email
marketing first
Question: 33
How can a podcast be used to drive customers to a
website?
a. By only hosting
the podcast on the website
b.
By giving information on the podcast which gives the listener the desire to
learn more, and directing them to the website for that information
c. By making the
podcast a premium one which costs money
d. By telling the
listeners that they need your product
Question: 34
Why are purchased email lists typically
ineffective?
a. They are too
expensive
b.
They distribute an email to far more people than the company
has in its contacts
c. They make up
fake emails to sell
d. They are not
targeted at customers specific to your company and have high bounce rates
Question: 35
What is meant by "guerilla marketing"?
a.
Using resources such as time, energy and imagination rather
than money to market
b. Using
advertising spots which utilize gorillas to capture the audience
c. Having a large
scale marketing budget
d. Using television
ads instead of web ads
Question: 36
What is a "call to action"?
a. Hoping the
customer buys your product
b. Recruiting new
employees
c. Creating a new
ad campaign
d.
Using verbs to encourage people to take an action
Question: 37
Why is affiliate marketing a favorable form of
marketing?
a. It is
inexpensive
b. Nothing is paid
unless there is a sale resulting from the affiliate's efforts
c.
It guarantees increased sales
d. It is complex so
not many people utilize it
Question: 38
What is the purpose of having a special landing
page for a PPC ad?
a. It costs less if
done that way
b. It gives the
potential to have mixed messages on the site
c.
Statistics can be gathered on the page, as well as special
offers can be shown to the ad clicker
d. Customers expect
it
Question: 39
How can supplemental materials be delivered to the
podcast listener?
a. Embedded into
the audio file
b. Files can be
made available for download along with the link to the podcast
c. The listener has
to go to a special site only during the podcast
d. The listener
must pay for any additional materials
Question: 40
What is a "value proposition"?
a. The pricing of
the product
b. The same as a
business plan
c. A statement as
to how the company will make more money
d.
A statement as to how the company adds value for customers
Why would a firm
employ guerrilla web marketing?
Ans: it gives the firm more control over its
marketing budget
Why is affiliate marketing a fovorable form of marketing
Ans: it gurantees increased sales
What is meant by “niche marketing”?
Ans: Targeting a very specific demographic
How can a poducast be used to brive customers to a website
Ans: by telling the listeners that they need
your product
What is cost per coustomer acquisition
Ans: the amount a company pays a customer to try
their product
How can supplemental materials be delivered to the poducast listener
Ans: the istener must pay for any additional materials
How important is content on a site when optimizing it
Ans: it is the only thing which creates a higher
ranking in search engines
Which of the following would not be effective in headline writing
Ans: using small words which take up space and
do not add value
What should a company do once it achieves its search engine ranking goals
Ans: sell advertising on their site
Why would a company possibly want so spend more on PPC early on
Ans: to drive traffic to their site and increase
awarensess
What is meant by “white hat”
Ans: When marketers show up for work wearing
white hats
Why are purchased email lists typically ineffective
Ans: they make up fake email to sell
Why has web marketing become a popular form of marketing
Ans:it has been heavily advertised
What is one unfavourable trait sometimes seen in affiliate marketing
Ans: it brings additional traffic to a site
If marketing is relatively easy to do online
Ans: Hired experts can drive the best results of
campaigns and help guide the company in its marketing
What is a secondary reason to actively maintain a company blog. Besides giving
potential customers something to read
Ans: it impresses clients
What is the purpose of a traditional press release
Ans: it target markets to internet users
What is the purpose of sending a monthly newsletter
Ans: it gives people a chance to opt out of ever
talking to your company again
What is meant by guerrilla marketing
Ans: Using resources such as time, energy and
imagination rather than money to market
What is an auto-responder
Ans: a method of direction communication with
clients
Why is it important to fine tune the timing of the ad and keywords used
Ans: to carefully target the customer base desired, not
wasting impressions and clicks
What is the "active voice" style of writing ads?
Ans: Using "you" and not
"I" or "we" – directing wording towards the customer
What is double opt in process?
Ans: someone must ask to be on your email list.
And then verity by clicking a link they want to be on it
How do listeners decide what is a worthwhile podcast to continually listen to
Ans: having several hosts and a myriad of topics
Why is the subject line of any email campaign important?
Ans: it is all the receiver sees besides the email
address until they open the email
How is “open rat” important
Ans: it lets the company know how many people
bought a product
Why are affiliates not the same as having a sales force?
Ans:The affiliate only drives traffic, they do
not necessarily convert them to sales
How is the pricing model of a click determined
Ans: google sets the price worldwide
What is the formula for calculating cost per customer acquisition
Ans: total marketing budget for a
specific period divided by the number of new customers for that same
period
How much would a company pay for the given
example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents
What is “cost per action ”
Ans: a payment agreement where a specific action
creates a payable event for the affiliate. Such as a click a purchase. Number
of page views
What is an “impression”?
Ans: When your ad is displayed on a page online,
not necessarily clicked on
Which of the following is valuable in increasing a page rank
Ans: quantity of links from other highly ranked pages
to your site
What is meant by”web 2.0”
Ans: internet companies who focus on retail sales
What is affiliate marketing
Ans: when a 3rd party helps market your business. And
in turn your pay them a commission based on sales as aresult of their efforts
Which of the following are podcasts least likely to target
Ans: sales
Question:
Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
c. It gives the firm more control over its marketing
budget.
d. It is unconventional and can often leave a lasting
impression on potential customers
Answer: It gives the firm more control over its
marketing budget.
Question:
Why is affiliate marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a sale resulting from
the affiliate’s efforts.
c. It guarantees increased sales
d. It is complex so not many people utilize it
Answer: It guarantees increased sales
Question:
What is meant by “niche marketing”?
a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
Answer: Targeting a broad based group of people
Question:
How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the
listener the desire to learn more, and directing them to the website for
information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
Answer: By telling the listeners that they need your
product.
Question:
What is “cost per customer acquisition”?
a. The amount a company pays a customer to try their
product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Answer: The amount a company pays a customer to try
their product
Question:
How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the
link to the podcast
c. The listener has to go to a special site only during
the podcast
d. The listener must pay for any additional materials
Answer: The listener has to go to a special site only
during the podcast
Question:
What is a “value proposition”?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for
customers
Answer: The pricing of the product
Question:
How important is content on a site when optimizing it?
a. Not important at all does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in
search engines
d. Very important new content especially
Answer: It is the only thing which creates a higher
ranking in search engines
Question:
Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
c. Using small words which take up space and do not add
value
d. Using words such as “new, exciting, special offer”
Answer: Using small words which take up space and do
not add value
Question:
What should a company do once it achieves its search engine ranking goals?
a. Stop promoting site
b. Constantly monitor and improve their site in order to
maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
Answer: Sell advertising on their site
Question:
Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products
Answer: To drive traffic to their site and increase
awareness
Question:
What is meant by “white hat”?
a. When markets show up for work wearing white hats
b. Dishonest techniques for gaining higher ranking
c. Ethical and honest methods of increasing page ranking
d. Soft ware use to increase ranking
Answer: When markets show up for work wearing white
hats
Question:
Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the
company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your
company and have high bounce rates
Answer: They make up fake emails to sell
Question:
Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
Answer: It has been heavily advertised
Question:
What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings additional traffic to a site
c. Affiliate will use unethical techniques to drive
customers in hopes of earning a commission
d. It is only paid for based on successful selling
Answer: It brings additional traffic to a site
Question:
Why would a company hire internet marketing specialists if marketing is
relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns
and help guide the company in its marketing
Answer: Hired expert can drive the best results of
campaigns and help guide the company in its marketing
Question:
Which 3 industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers , construction
Answer: Computer equipment, auto manufacturers,
construction
Question:
What is A/B testing?
a. Testing 2 products to see which is safer
b. Using 2 versions of an ad measuring results to see which
one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less
bounce rate
Answer: Using 2 versions of an ad measuring results to
see which one is more effective
Question:
What are the four P’s of marketing?
a. Placement, production, procurement, procedures
b. Product, price, place, promotion
c. Position, price, production, premature
d. Product, promotion, procedures, procurement
Answer: Product, promotion, procedures, procurement
Question:
What is a secondary reason to actively maintain a company blog, besides giving
potential customers something to read?
a. It keeps the marketing staff busy in down times
b. It impresses clients
c. A well maintained blog will help increase page rank
with search engines
d. It makes the company seem larger than it is
Answer: It impresses clients
Question:
What is the purpose of a traditional press release?
a. Is acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed
group of people
d. It target markets to internet users
Answer: It target markets to internet users
Question:
What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding creates awareness and connection with
potential clients
c. It gives people a chance to opt out of ever talking to
your company again
d. Required by law
Answer: It gives people a chance to opt out of ever
talking to your company agin
Question:
What is meant by “guerilla marketing”?
a. Using resources such as time, energy and imagination
rather than money to market
b. Using advertising spots which utilize gorillas to
capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Answer: Using resources such as time, energy and
imagination rather than money to market
Question:
What is an auto-responder?
a. A person who replaces to all emails for the company
b. An automatic email message sent to someone who takes an
action such as submitting a form on a company website
c. A method of direction communication with clients
d. An email relay system
Answer: A method of direction communication with clients
Question:
Why is it important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not
wasting impressions and clicks
Answer: To carefully target the customer base desired,
not wasting impressions and clicks
Question:
What is the “active voice” style of writing ads?
a. Using “you” and not “I” or “we”- directing wording
towards the customer
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently
Answer: Writing in the third person
Question:
What is a double opt in process?
a. Someone must email the firm twice to get on a list
b. Someone must ask to be on your email list, and then
verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email
list
d. Someone has to send an email confirming an online
purchase
Answer: someone must ask to be on your email list, and
then verify by clicking a link they want to be on it
Question:
How do listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high quality content
b. If it’s funny
c. Broad based podcasts with no general direction
d. Having several hosts and a myriad of topics
Answer: Having several hosts and a myriad of topics
Question:
Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email
before reading it
b. It is all the receiver sees besides the email address
until they open the email
c. It let the receiver know they are about to be sold
something
Answer: It is all the receiver sees besides the email
address until open the email
Question:
How is the “open rate” important?
a. It tells the company how many people clicked on the
links in the email
b. It lets the company know how many people bought a
product
c. It is the number of people who received the mail
d. It is the number of people who actually opened the email
sent to them, giving the company insight in to how effective the email
marketing campaign was
Answer: it lets the company know how many people bought
a product
Question:
Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not
necessarily convert them to sales
d. The affiliates have limited availability
Answer: The affiliates have limited availability
Question:
How is the pricing model of a click determined?
a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term the more a customer will
have to pay to use that term in his/her target keywords list
Answer: Google sets the price worldwide
Question:
What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of
new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for a specific period divided by
the number of new customers for that same period
Answer: Total marketing budget for a specific period
divided by the number of new customers for that same period
Question:
How much a company pay for the given example: Ad displays 20 times, 2 users
click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents
Answer: 10 cents
Question:
What is “cost per action”?
a. Same as pay per click
b. A payment agreement where a specific action creates a
payable event for the affiliate such as a click a purchase a number of page
views
c. A payment agreement where costs change depending on
volume
d. The product cost
Answer: Same as pay per click
Question:
What is an “impression”?
a. When a person buys a product from a site
b. When your ad is displayed on a page online, not
necessarily clicked on
c. When an ad is clicked on when an ad on
d. When an ad makes an impression on a client
Answer: When your ad is displayed on a page online, not
necessarily clicked on
Question:
Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to
your site
d. No contact information
Answer: Quantity of links from other highly ranked pages to your site
Question:
What is meant by “web 2.0”?
a. The resurgence of internet companies with more
interactive focus, such as blogging and social networking
b. Any website which has survived the dot com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales
Answer: Internet companies who focus on retail sales
Question:
What is affiliate marketing?
a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your business, and in
turn your pay them a commission based on sales as a result of their efforts
d. Pay per click marketing
Answer: When a 3rd party helps market your business,
and in turn your pay them a commission based on sales as a result of their
efforts
Question:
Which of the following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Answer: Sales
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